Apple’s failed car

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www.bloomberg.com

How Apple Sank About $1 Billion a Year Into a Car It Never Built

Tim Cook shut down plans to acquire Tesla before cycling through a junkyard’s worth of self-driving designs over the past decade. The inside story is a case study in indecision.
www.bloomberg.com
www.bloomberg.com
The closest it got to a deal was with McLaren. Some Apple executives believed that scooping up the British automaker, which makes a few thousand cars by hand each year and sells them to the super rich…
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